Airbrushed Advertisements - Do they need a health warning?

It is fascinating to see the new Equalities Minister, Lynne Featherstone making a stand against airbrushed models in advertisements, with the recommendation that they carry a symbol in press and billboard ads, identifying that they are 'fake'.....

She is assembling a round table to discuss the subject in the Autumn, which will include members of mumsnet and Gok Wan among others!!!

Before I go any further, is anyone thinking the same as me? Branding ads 'fake' just because the advertiser has tried to enhance the appearance of the model in the photograph. Gok Wan as part of a crack team of experts discussing changes to legislation. Is everyone going bleeding mad????

I ask these 3 questions:

1) There must be something slightly more important than this, for our newly elected government to be wasting their time on?

2) Is a practice that has been ongoing in film, media, music and advertising for over 70 years, now so bad that we need to be warned about its existence?

3) Is Gok Wan really an expert? No disrespect, but if Gok Wan can help shape legislation then I think we should definitely have Gazza helping the Home Office with crime and disorder policy after his recent appearance in Rothbury.

Can the Rt Hon member for Hornsey and Wood Green please get a grip, and let's just have some perspective on the role of advertising. It's meant to be an advertisement after all. Boys and Girls, Men and Women, Cars and even I-phones all look better when they are in the advertisements. That is the point surely.